Kien Le's medium is narrative. Before a company has users or a category, it has a story. That story is the frame through which everyone decides what it is. He sets the frame and holds it until it becomes the reality everyone else negotiates against. In a room, he sets terms more often than he takes them.

He is a deeply religious, unusual in his field and unembarrassed by it. The sacred and the scalable are not enemies to him. The most consequential software of this decade will be built by people willing to hold both in the same hand.

He is early in the work.